Over the past year, Evolution Software has been working hard to expand into the American market, which should eventually become the largest market internationally. It has notably released the live dice game Craps Live, which is expected to be a huge success in this part of the world.
It also signed a number of partnership agreements, including those with William Hill and Wynn Sports Interactive in October and with Fan Duel in November. Finally, it acquired the Netent software, which is already well-established in the United States.
Well, during this year 2021 which is just beginning, Evolution could rather work on improving its positioning on the Asian market.
This is what the recent partnership agreement it signed with the content aggregator QTech Games should allow it to do.
A largely dominant position in Europe
During the month of February 2020, Evolution Software published its excellent financial results for 2019. Its profits, for example, were up nearly 80% compared to those of 2019.
This success was made possible in particular by a significant expansion into the North American and Asian markets. Indeed, already very well established in Europe, the software will not be able to expand its positioning in this market much further. This is why it had specifically focused on North America, where it doubled its revenues, and on Asia, where it tripled its revenues.
While Evolution focused primarily on the United States in 2020, it could redouble its efforts in Asia this year. This is certainly the thrust of its recent partnership agreement with platform provider QTech Games .
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A content aggregator particularly well established in Asia
QTech Games, a leading content aggregator in Asia, offers a gaming platform for online casino operators, bringing together titles from prestigious software companies such as Quickspin, Yggdrasil Gaming, Red Tiger , Nolimit City, and Ezugi, among others. It recently signed a new partnership agreement with Evolution.
Under the terms of this merger, the various live games of the famous live software will soon be added to the QTech Games platform.
This will allow it to offer its customers numerous hits that are particularly popular with online players. These include some of the most popular titles, such as Lightning Roulette, Blackjack Party, Baccarat Squeeze, Super Sic Bo, and Crazy Time, among others.
Evolution to target Latin America, Eastern Europe and Asia in 2021
For Evolution, this is also an interesting partnership agreement. Indeed, it will allow it to reach even more players in the Asian continent, which remains a region of the world with strong potential that is still too neglected by the software. Thus, we already know that one of Evolution’s diversified growth strategies for this year 2021 is to expand as much as possible into new markets that are still underexploited, such as Latin America, Eastern Europe, and Asia.
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